What is involved in Marketing Plans

Find out what the related areas are that Marketing Plans connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Marketing Plans thinking-frame.

How far is your company on its Marketing Plans journey?

Take this short survey to gauge your organization’s progress toward Marketing Plans leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Marketing Plans related domains to cover and 234 essential critical questions to check off in that domain.

The following domains are covered:

Marketing Plans, Marketing plan, B.C.G. Analysis, Brand equity, Break even analysis, Business plan, Competitor analysis, Contribution margin analysis, Corrective Action, Critical path analysis, Critical success factor, Direct marketing, Discounts and allowances, Environmental scanning, G.E. Multi Factoral analysis, Gantt chart, Geographical pricing, Gross contribution, Gross profit, H. A. Simon, Management accounting, Management information system, Market research, Market segment, Market share, Market size, Marketing Research, Marketing management, Marketing mix, Marketing strategies, Marketing strategy, Mission statement, Net contribution, Net profit, New product development, Organizational culture, Pareto principle, Perceptual mapping, Performance indicator, Price elasticity of demand, Pricing objectives, Pricing strategies, Product Life Cycle Management, Product line, Product management, Product portfolio, Profit on sales, Program Evaluation and Review Technique, Promotional mix, Public relations, Punched cards, Quality Function Deployment, Return on investment, SWOT Analysis, Sales promotion, Strategic management, Sustainable competitive advantage, Unique selling proposition, Viral marketing, Vision statement, Word of mouth marketing:

Marketing Plans Critical Criteria:

Co-operate on Marketing Plans management and proactively manage Marketing Plans risks.

– Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk about Marketing Plans. How do we gain traction?

– In a project to restructure Marketing Plans outcomes, which stakeholders would you involve?

– How do mission and objectives affect the Marketing Plans processes of our organization?

– Is the promotion consistent with the product positioning and other marketing plans?

Marketing plan Critical Criteria:

Investigate Marketing plan projects and find the ideas you already have.

– What role does communication play in the success or failure of a Marketing Plans project?

– Are accountability and ownership for Marketing Plans clearly defined?

B.C.G. Analysis Critical Criteria:

Substantiate B.C.G. Analysis engagements and intervene in B.C.G. Analysis processes and leadership.

– Who is the main stakeholder, with ultimate responsibility for driving Marketing Plans forward?

– Meeting the challenge: are missed Marketing Plans opportunities costing us money?

– Why is Marketing Plans important for you now?

Brand equity Critical Criteria:

Be responsible for Brand equity tactics and clarify ways to gain access to competitive Brand equity services.

– What new services of functionality will be implemented next with Marketing Plans ?

– Is the scope of Marketing Plans defined?

Break even analysis Critical Criteria:

Interpolate Break even analysis management and maintain Break even analysis for success.

– Does our organization need more Marketing Plans education?

– How can we improve Marketing Plans?

Business plan Critical Criteria:

Graph Business plan strategies and simulate teachings and consultations on quality process improvement of Business plan.

– Its important to reach your customers. Every business, if wise, will have a promotion and advertising plan. You need to consider the image you want to project to your customers about your business. Will your business stand out because you are a proven a leader in the service or product industry by providing innovative services or products, or you provide customer confidence by providing high quality Customer Service?

– Does Marketing Plans analysis show the relationships among important Marketing Plans factors?

– What are the barriers to increased Marketing Plans production?

– Have Business Plans with your Critical Preferred Vendors?

– Do you need to develop a Human Resources manual?

– How can you measure Marketing Plans in a systematic way?

– How do you plan to address Customer Service?

– Do we offer Superior Customer Service?

Competitor analysis Critical Criteria:

Reconstruct Competitor analysis leadership and learn.

– Who will be responsible for deciding whether Marketing Plans goes ahead or not after the initial investigations?

– How do we make it meaningful in connecting Marketing Plans with what users do day-to-day?

– What potential environmental factors impact the Marketing Plans effort?

Contribution margin analysis Critical Criteria:

Focus on Contribution margin analysis planning and catalog what business benefits will Contribution margin analysis goals deliver if achieved.

– How do we Improve Marketing Plans service perception, and satisfaction?

Corrective Action Critical Criteria:

Give examples of Corrective Action projects and frame using storytelling to create more compelling Corrective Action projects.

– Has management taken appropriate corrective actions related to reports from external sources for their implications for enterprise Risk Management?

– Are information security events and weaknesses associated with information systems communicated in a manner to allow timely corrective action to be taken?

– Do we review the EFFECTIVENESS of corrective actions -were the actions taken successful in eliminating the cause(s) of nonconformities?

– Do several people in different organizational units assist with the Marketing Plans process?

– What is the frequency of product failures and adequacy of corrective actions?

– How do we decide if there is any corrective action needed?

– Corrective action by supplier on affected product?

Critical path analysis Critical Criteria:

Refer to Critical path analysis outcomes and test out new things.

– Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Marketing Plans process. ask yourself: are the records needed as inputs to the Marketing Plans process available?

– What are our needs in relation to Marketing Plans skills, labor, equipment, and markets?

Critical success factor Critical Criteria:

Analyze Critical success factor issues and spearhead techniques for implementing Critical success factor.

– Another critical success factor is that appropriate governance needs to be in place. That is, is an appropriate organizational structure in place to manage the organization facing the cloud computing solution?

– What is the difference between Key Performance Indicators KPI and Critical Success Factors CSF in a Business Strategic decision?

– Describe what you have found to be the critical success factors for a successful implementation?

– Are we making progress? and are we making progress as Marketing Plans leaders?

Direct marketing Critical Criteria:

Check Direct marketing engagements and document what potential Direct marketing megatrends could make our business model obsolete.

– Does Marketing Plans analysis isolate the fundamental causes of problems?

– Have all basic functions of Marketing Plans been defined?

– Why are Marketing Plans skills important?

Discounts and allowances Critical Criteria:

Frame Discounts and allowances management and describe which business rules are needed as Discounts and allowances interface.

– How likely is the current Marketing Plans plan to come in on schedule or on budget?

– What are the record-keeping requirements of Marketing Plans activities?

– What will drive Marketing Plans change?

Environmental scanning Critical Criteria:

Differentiate Environmental scanning quality and acquire concise Environmental scanning education.

– What tools do you use once you have decided on a Marketing Plans strategy and more importantly how do you choose?

– When a Marketing Plans manager recognizes a problem, what options are available?

– How do we Lead with Marketing Plans in Mind?

G.E. Multi Factoral analysis Critical Criteria:

Study G.E. Multi Factoral analysis tasks and develop and take control of the G.E. Multi Factoral analysis initiative.

– Can we add value to the current Marketing Plans decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)?

– What management system can we use to leverage the Marketing Plans experience, ideas, and concerns of the people closest to the work to be done?

– Does Marketing Plans appropriately measure and monitor risk?

Gantt chart Critical Criteria:

Investigate Gantt chart failures and find out what it really means.

– What are the success criteria that will indicate that Marketing Plans objectives have been met and the benefits delivered?

– Think about the functions involved in your Marketing Plans project. what processes flow from these functions?

– What is a GANTT Chart?

Geographical pricing Critical Criteria:

Conceptualize Geographical pricing failures and proactively manage Geographical pricing risks.

– For your Marketing Plans project, identify and describe the business environment. is there more than one layer to the business environment?

– What threat is Marketing Plans addressing?

Gross contribution Critical Criteria:

Rank Gross contribution issues and slay a dragon.

– What are all of our Marketing Plans domains and what do they do?

– How do we go about Comparing Marketing Plans approaches/solutions?

Gross profit Critical Criteria:

Rank Gross profit failures and mentor Gross profit customer orientation.

– Do we monitor the Marketing Plans decisions made and fine tune them as they evolve?

– To what extent does management recognize Marketing Plans as a tool to increase the results?

– Is gross profit holding?

H. A. Simon Critical Criteria:

Accumulate H. A. Simon quality and display thorough understanding of the H. A. Simon process.

– Why is it important to have senior management support for a Marketing Plans project?

– Is Marketing Plans Required?

Management accounting Critical Criteria:

Exchange ideas about Management accounting tasks and assess what counts with Management accounting that we are not counting.

– Consider your own Marketing Plans project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?

– How do you determine the key elements that affect Marketing Plans workforce satisfaction? how are these elements determined for different workforce groups and segments?

Management information system Critical Criteria:

Concentrate on Management information system goals and remodel and develop an effective Management information system strategy.

– How does the organization define, manage, and improve its Marketing Plans processes?

– What is Effective Marketing Plans?

Market research Critical Criteria:

Adapt Market research strategies and pioneer acquisition of Market research systems.

– Does the software allow users to bring in data from outside the company on-the-flylike demographics and market research to augment corporate data?

– Is Marketing Plans dependent on the successful delivery of a current project?

– How will you know that the Marketing Plans project has been successful?

– How do we keep improving Marketing Plans?

Market segment Critical Criteria:

Merge Market segment projects and explain and analyze the challenges of Market segment.

– Users increasingly demand from web sites the ability to get information that is customized to their interests and needs. Many web sites now tailor their content through the use of architectures designed to support multiple audience types, or through technologies that allow users to profile their personal interests. These kinds of sites demonstrate that their designers are sensitive to the fact the users arent all the same. Besides the influence of users, marketing efforts have driven this trend to a large degree: why present general information to the broadest audience (e.g., trying to sell tobacco products to everyone, including the antismoking activists) when you can target information to prequalified market segments (e.g., selling expensive cigars to yuppies)?

– As a CSP undertakes to build out or take a fresh look at its service offerings, the CSP should clearly define its business strategy and related risk management philosophy. What market segments or industries does the CSP intend to serve?

– To what extent will this product open up new market segments (e.g., industry lines, customer groups, geographical areas) that may be valuable also for other product lines?

– How do you identify and anticipate how requirements and changing expectations will differ across CUSTOMERS, CUSTOMER groups, and market SEGMENTS and across the CUSTOMER life cycle?

– What will be the consequences to the business (financial, reputation etc) if Marketing Plans does not go ahead or fails to deliver the objectives?

– Can we establish a new market segmentation strategy focused on potential profitability and willingness to purchase?

– Do the Marketing Plans decisions we make today help people and the planet tomorrow?

– Which of the market segments will be the target market for this campaign?

– What market segments or industries does the CSP intend to serve?

– What market segment(s) are served by the company?

Market share Critical Criteria:

Confer over Market share quality and define what do we need to start doing with Market share.

– Are the calculated sales volumes realistic, taking into account the competitive position, realistic market share, importance of customer problem/pain and stage/maturity of customer needs?

– Who will be responsible for documenting the Marketing Plans requirements in detail?

– Is there any existing Marketing Plans governance structure?

– What drives market share?

Market size Critical Criteria:

Frame Market size outcomes and acquire concise Market size education.

– Given the defined customer segment and defined problem/pain, what is the potential market size?

– How do we measure improved Marketing Plans service perception, and satisfaction?

– What are the Essentials of Internal Marketing Plans Management?

Marketing Research Critical Criteria:

Rank Marketing Research decisions and finalize the present value of growth of Marketing Research.

– Do those selected for the Marketing Plans team have a good general understanding of what Marketing Plans is all about?

– What prevents me from making the changes I know will make me a more effective Marketing Plans leader?

– In what way(s) did marketing research help shape CRM?

Marketing management Critical Criteria:

Steer Marketing management issues and devise Marketing management key steps.

– Have you identified your Marketing Plans key performance indicators?

– What vendors make products that address the Marketing Plans needs?

Marketing mix Critical Criteria:

Conceptualize Marketing mix issues and summarize a clear Marketing mix focus.

– Identify a product that has been successfully modified to meet changing consumer needs and, as a result, has avoided the decline stage. can we modify the market, the product, or the marketing mix?

– What are the disruptive Marketing Plans technologies that enable our organization to radically change our business processes?

– Can we do Marketing Plans without complex (expensive) analysis?

Marketing strategies Critical Criteria:

Audit Marketing strategies failures and use obstacles to break out of ruts.

– What are the key elements of your Marketing Plans performance improvement system, including your evaluation, organizational learning, and innovation processes?

Marketing strategy Critical Criteria:

Pilot Marketing strategy risks and revise understanding of Marketing strategy architectures.

– How does our company use its web-site for Customer Service and / or customer relationship building?

– What kind of marketing strategy would you use in each stage to keep our products at the forefront?

– What kind of marketing strategy would you use in each stage to keep the product at the forefront?

– What is our Increasing importance of integrated marketing communications … why?

– What sources do you use to gather information for a Marketing Plans study?

– What are the short and long-term Marketing Plans goals?

– What are the parts of a marketing strategy?

Mission statement Critical Criteria:

Sort Mission statement risks and track iterative Mission statement results.

– What do you do if your organization does not have a published mission statement or set of values?

– What other jobs or tasks affect the performance of the steps in the Marketing Plans process?

– Mission Statement: Purpose; Business; Values Reason to be?

Net contribution Critical Criteria:

Sort Net contribution failures and gather practices for scaling Net contribution.

– what is the best design framework for Marketing Plans organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?

– How do senior leaders actions reflect a commitment to the organizations Marketing Plans values?

– Is Supporting Marketing Plans documentation required?

Net profit Critical Criteria:

Exchange ideas about Net profit strategies and research ways can we become the Net profit company that would put us out of business.

– In what ways are Marketing Plans vendors and us interacting to ensure safe and effective use?

– How will you measure your Marketing Plans effectiveness?

New product development Critical Criteria:

Study New product development management and innovate what needs to be done with New product development.

– A dramatic step toward becoming a learning organization is to appoint a chief training officer (CTO) or a chief learning officer (CLO). Many organizations claim to value Human Resources, but how many have a Human Resources representative involved in discussions about research and development commercialization, new product development, the strategic vision of the company, or increasing shareholder value?

– Do we cover the five essential competencies-Communication, Collaboration,Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Marketing Plans in a volatile global economy?

– Project type: what percent of resources should go to new product developments?

– Which step in new product development you think is the most important?

– What are the steps in the new product development process?

– How can new product development be sped up?

– Do we all define Marketing Plans in the same way?

Organizational culture Critical Criteria:

Concentrate on Organizational culture governance and raise human resource and employment practices for Organizational culture.

– What do we need to know, and how do we get the information required to answer this question, especially with regard to our organizational culture, technological roadmap, and where both organizations are moving in the long term?

– What are the top 3 things at the forefront of our Marketing Plans agendas for the next 3 years?

– How is the way you as the leader think and process information affecting your organizational culture?

– What is the source of the strategies for Marketing Plans strengthening and reform?

– Will the organizational culture support new values of the agile team?

– Do we have past Marketing Plans Successes?

Pareto principle Critical Criteria:

Prioritize Pareto principle goals and look in other fields.

– Does Marketing Plans systematically track and analyze outcomes for accountability and quality improvement?

– Which Marketing Plans goals are the most important?

– Are there recognized Marketing Plans problems?

Perceptual mapping Critical Criteria:

Sort Perceptual mapping decisions and stake your claim.

– Will new equipment/products be required to facilitate Marketing Plans delivery for example is new software needed?

Performance indicator Critical Criteria:

Illustrate Performance indicator results and inform on and uncover unspoken needs and breakthrough Performance indicator results.

– What is the importance of knowing the key performance indicators KPIs for a business process when trying to implement a business intelligence system?

– Choosing good key performance indicators (KPI Key Performance Indicators) did we start from the question How do you measure a companys success?

– What is the availability of and cost of internal Quality Assurance manpower necessary to monitor each performance indicator?

– To what extent did the results indicate that the program goals, objectives and performance indicators had been achieved?

– Kpi key performance indicators opportunities. are there opportunities to use the field/table to measure performance?

– How does the proposed solution help measure each performance indicator?

– Which are the key performance indicators for Customer Service?

– How would one define Marketing Plans leadership?

– What are your performance indicators?

Price elasticity of demand Critical Criteria:

Illustrate Price elasticity of demand outcomes and give examples utilizing a core of simple Price elasticity of demand skills.

Pricing objectives Critical Criteria:

Depict Pricing objectives visions and reduce Pricing objectives costs.

– Risk factors: what are the characteristics of Marketing Plans that make it risky?

– Are there Marketing Plans Models?

Pricing strategies Critical Criteria:

Deliberate Pricing strategies management and handle a jump-start course to Pricing strategies.

– What are your key performance measures or indicators and in-process measures for the control and improvement of your Marketing Plans processes?

Product Life Cycle Management Critical Criteria:

Adapt Product Life Cycle Management goals and acquire concise Product Life Cycle Management education.

– Worth what paid for (wwpf): the quantitative evaluation by a person in your customer segment of the question: considering the products and services that we offer, are they worth what clients pay for them?

– What can we do to ensure that all the necessary product development steps are adequately followed under the pressure of being first to market?

– What are the potential negative consequences of rushing a new product to market. how can we balance these concerns with the need to innovate?

– Trace one of our products through the product life cycle stages. how quickly does it move through the stages?

– What major factors should we consider when we proceed with the commercialization of a new product?

– How can we like Apple, an early industry leader which almost faced extinction, use creativity?

– Is Marketing Plans Realistic, or are you setting yourself up for failure?

– What suggestions could you offer that might have prevented the failure?

– Why would we feel the need to launch many new products in a few years?

– What is difference between our product and brand?

– Can plm also be applied to the service industry?

– What are the major sources of new product ideas?

– What does the supply chain do with product data?

– Which suppliers are linked to sensitive issues?

– Will it be easy to keep this product operating?

– How will the partnerships be facilitated?

– What kind of product is it?

– When does the customer pay?

Product line Critical Criteria:

Examine Product line tactics and drive action.

– Does Marketing Plans include applications and information with regulatory compliance significance (or other contractual conditions that must be formally complied with) in a new or unique manner for which no approved security requirements, templates or design models exist?

– Markets, products and technologies provide another set of dimensions across which managers seek balance. The question faced is: do you have the appropriate split in R&D spending across your various product lines?

– To what extent will this product improve cost effectiveness that may be utilized by other product lines and business areas?

– To what extent will this product introduce or strengthen alliances that may be utilized also for other product lines?

– Do you have the appropriate split in R&D spending across your various product lines?

– Who needs to know about Marketing Plans ?

Product management Critical Criteria:

Be responsible for Product management failures and research ways can we become the Product management company that would put us out of business.

– A vital question in new product management is: how should the business most effectively invest its research and development (r&d) and new product resources?

– In marketplace businesses what is the optimal relationship between product management Category Management and marketing?

– Among the Marketing Plans product and service cost to be estimated, which is considered hardest to estimate?

– What is the optimal relationship between Product Management Category Management and Marketing?

– What are the a best practices for Agile SCRUM Product Management?

Product portfolio Critical Criteria:

See the value of Product portfolio visions and work towards be a leading Product portfolio expert.

– What is your spending on genuine new products versus product renewals (improvements and replacements), or product extensions, or product maintenance, or cost reductions and process improvements?

– Does a new project under discussion improve the balance of projects (or detract from balance), and does the project improve the portfolios strategic alignment?

– What kind of product portfolio management governance models are recognised in the current literature on product portfolio management?

– Has there been a time when the product significantly underperformed its benchmark over a consecutive three-quarter period?

– Will the product of the project fail to satisfy customer requirements if a change request is not executed?

– Have there been any changes to the products investment process over the past five years?

– What specific research is acquired from external sources and how is it paid for?

– How well does the product fit with our current and planned product portfolio?

– How important is benchmark tracking error in the portfolio construction?

– How are client service duties allocated among client service officers?

– What is your firms definition of risk with respect to this product?

– Does the lead portfolio manager meet regularly with clients?

– What are your guidelines for managing counter-party risk?

– How strong is the internal sponsorship for this product?

– How well do we understand the system architecture?

– What is your annual total research budget?

– Is there the right balance of projects?

– What specific research is conducted?

– What is portfolio management?

– What are the key risks?

Profit on sales Critical Criteria:

Reconstruct Profit on sales strategies and adjust implementation of Profit on sales.

– Who will provide the final approval of Marketing Plans deliverables?

Program Evaluation and Review Technique Critical Criteria:

Air ideas re Program Evaluation and Review Technique planning and transcribe Program Evaluation and Review Technique as tomorrows backbone for success.

– What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Marketing Plans?

Promotional mix Critical Criteria:

Confer over Promotional mix tasks and interpret which customers can’t participate in Promotional mix because they lack skills.

– Which of the elements of the promotional mix is usually regarded as most credible?

– Which promotional tools would be most effective in our promotional mix?

– What are the business goals Marketing Plans is aiming to achieve?

Public relations Critical Criteria:

Sort Public relations failures and describe the risks of Public relations sustainability.

– A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Marketing Plans models, tools and techniques are necessary?

– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?

– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?

– What are the problems, opportunities and anticipated issues that public relations can address?

– What do public relations professionals need to do to become excellent leaders?

– How can skill-level changes improve Marketing Plans?

Punched cards Critical Criteria:

Have a session on Punched cards goals and catalog Punched cards activities.

– How can you negotiate Marketing Plans successfully with a stubborn boss, an irate client, or a deceitful coworker?

– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Marketing Plans?

Quality Function Deployment Critical Criteria:

Mine Quality Function Deployment tactics and report on the economics of relationships managing Quality Function Deployment and constraints.

– Are there any disadvantages to implementing Marketing Plans? There might be some that are less obvious?

– What about Marketing Plans Analysis of results?

Return on investment Critical Criteria:

Paraphrase Return on investment goals and look in other fields.

– How important are hard measurements that show return on investment compared to soft measurements that demonstrate customer satisfaction and public perception?

– How do we ensure that implementations of Marketing Plans products are done in a way that ensures safety?

– Does the expected return on investment (roi) of this new collection justify putting it in place?

– Is Return on Investment addressed?

SWOT Analysis Critical Criteria:

Drive SWOT Analysis management and know what your objective is.

– Which customers cant participate in our Marketing Plans domain because they lack skills, wealth, or convenient access to existing solutions?

– Does the Marketing Plans task fit the clients priorities?

– When was your last SWOT analysis for Internal Audit?

Sales promotion Critical Criteria:

Incorporate Sales promotion governance and figure out ways to motivate other Sales promotion users.

– Where do ideas that reach policy makers and planners as proposals for Marketing Plans strengthening and reform actually originate?

Strategic management Critical Criteria:

Apply Strategic management outcomes and overcome Strategic management skills and management ineffectiveness.

Sustainable competitive advantage Critical Criteria:

Map Sustainable competitive advantage outcomes and question.

Unique selling proposition Critical Criteria:

Look at Unique selling proposition strategies and define what do we need to start doing with Unique selling proposition.

Viral marketing Critical Criteria:

Survey Viral marketing management and get out your magnifying glass.

Vision statement Critical Criteria:

Tête-à-tête about Vision statement adoptions and look in other fields.

– Do you have a copy of the current mission and vision statements, and portions of the strategic plan or objective related to this ERM project?

– Are business goals and objectives a direct translation of the companys vision statement?

– What are current Marketing Plans Paradigms?

– Do you have a vision statement?

– What is our Vision Statement?

– How to Secure Marketing Plans?

– What is our Vision Statement?

Word of mouth marketing Critical Criteria:

Contribute to Word of mouth marketing failures and oversee implementation of Word of mouth marketing.

– Can Management personnel recognize the monetary benefit of Marketing Plans?

Conclusion:

This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Marketing Plans Self Assessment:

https://store.theartofservice.com/Marketing-Plans-Complete-Self-Assessment/

Author: Gerard Blokdijk

CEO at The Art of Service | http://theartofservice.com

gerard.blokdijk@theartofservice.com

https://www.linkedin.com/in/gerardblokdijk

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Marketing Plans External links:

MKC1 Marketing Plans (ch 2) Flashcards | Quizlet
https://quizlet.com/12714064/mkc1-marketing-plans-ch-2-flash-cards

Marketing plan External links:

#7 Key Steps in Creating Content Marketing Plan for Start …
https://www.entrepreneur.com/article/299637

B.C.G. Analysis External links:

B.C.G. Analysis – broom02.revolvy.com
https://broom02.revolvy.com/topic/B.C.G. Analysis&item_type=topic

Brand equity External links:

Brand Equity Dilution – MIT Sloan Management Review
https://sloanreview.mit.edu/article/brand-equity-dilution

Brand Equity – Encyclopedia – Business Terms | Inc.com
https://www.inc.com/encyclopedia/brand-equity.html

[PDF]What is Brand Equity and What Does the Branding …
http://www.baylor.edu/business_new/kellercenter/doc.php/194253.pdf

Break even analysis External links:

Break Even Analysis Calculated From Fixed and Variable Costs
https://www.business-case-analysis.com/break-even-analysis.html

Break Even Analysis Calculator | First Financial Bank in Texas
https://www.ffin.com/tools-sales-volume-to-be

Break Even Analysis Flashcards | Quizlet
https://quizlet.com/206700471/break-even-analysis-flash-cards

Business plan External links:

[PDF]Sample Business Plan Title Page |Cantonnewyork.us
http://cantonnewyork.us/wp-content/uploads/2010/09/sample_business_plan.pdf

An Introduction to Business Plans – Entrepreneur
https://www.entrepreneur.com/article/38290

Business Plan Templates
https://www.businessplantemplate.net

Competitor analysis External links:

How to Run a Competitor Analysis [Free Guide]
https://blog.hubspot.com/marketing/competitor-analysis-guide

Competitor Analysis for Digital Marketers | Rival IQ
https://app.rivaliq.com

Competitor Analysis Services | BirdEye
https://birdeye.com/competitor-analysis

Contribution margin analysis External links:

Advantages or Disadvantages of Contribution Margin Analysis
http://smallbusiness.chron.com/advantages-disadvantages-contribution-margin-analysis-65…

Corrective Action External links:

Corrective Action – Title One – Google Sites
https://sites.google.com/a/emeradok8.com/title-one/corrective-action

[PDF]Instructions for Completing the Corrective Action …
https://www.in.gov/sboa/files/CAP – Instructions.pdf

Critical path analysis External links:

Critical Path Analysis Flashcards | Quizlet
https://quizlet.com/12133843/critical-path-analysis-flash-cards

ProjectManagement.com – Critical Path Analysis
https://www.projectmanagement.com/wikis/233036/Critical-Path-Analysis

[PDF]Critical Path Analysis to VPP STAR – KYSafe Training
https://kysafe.ky.gov/VPP Documents/KYVPPmechanics2006.pdf

Critical success factor External links:

Email Validation: A Critical Success Factor in Email …
https://www.entrepreneur.com/article/298604

Direct marketing External links:

Direct Marketing Definition | Investopedia
http://www.investopedia.com/terms/d/direct-marketing.asp

Discounts and allowances External links:

Assignment Ms Excel | Discounts And Allowances – Scribd
https://www.scribd.com/document/105704600/Assignment-Ms-Excel

Environmental scanning External links:

“Environmental Scanning: Radar for Organizational …
https://scholarcommons.sc.edu/libsci_facpub/68

[PDF]Strategic Planning: External Environmental Scanning
https://www.agecon.purdue.edu/extension/sbpcp/resources/exscan.pdf

Environmental Scanning – James
http://www.horizon.unc.edu/courses/papers/enviroscan

Gantt chart External links:

How to Create a Gantt Chart in Excel – Smartsheet
https://www.smartsheet.com/blog/gantt-chart-excel

Gantt Chart in Excel – EASY Excel Tutorial
http://www.excel-easy.com/examples/gantt-chart.html

How to Create a Gantt Chart in Excel – Smartsheet
http://www.smartsheet.com/blog/gantt-chart-excel01

Geographical pricing External links:

Geographical Pricing Policies by Jamie Pagdanganan on Prezi
https://prezi.com/ado73kamcbra/geographical-pricing-policies

Geographical Pricing – Investopedia
https://www.investopedia.com/terms/g/geographical-pricing.asp

GEOGRAPHICAL PRICING by Karolina Szyszkowska on Prezi
https://prezi.com/ol8053xw8ied/geographical-pricing

Gross profit External links:

Gross Profit Definition | Investopedia
http://www.investopedia.com/terms/g/grossprofit.asp

What is Gross Profit Margin? definition and meaning
http://www.investorwords.com/2250/gross_profit_margin.html

What is Gross Profit on the Income Statement?
https://www.thebalance.com/gross-profit-on-the-income-statement-357578

H. A. Simon External links:

FontShop | H. A. Simon
https://www.fontshop.com/designers/h-a-simon

Management accounting External links:

Title Management Accounting – Scribd
https://www.scribd.com/document/314459484/Title-Management-Accounting

Financial & Management Accounting | Merranti Accounting
https://merrantiaccounting.com

Management Accounting Careers | Accounting.com
http://www.accounting.com/careers/management-accounting

Management information system External links:

Management information system (eBook, 2010) …
http://www.worldcat.org/title/management-information-system/oclc/696297985

Management information system (Book, 2013) …
http://www.worldcat.org/title/management-information-system/oclc/811822974

[PDF]Management Information System Implementation …
http://hj.diva-portal.org/smash/get/diva2:545644/FULLTEXT02.pdf

Market research External links:

Online Q+Q Market Research Technologies | FocusVision
https://www.focusvision.com

Market Overview & Stock Market Research | Scottrade
https://research.scottrade.com

The Arcview Group | Cannabis Investment & Market Research
https://arcviewgroup.com

Market segment External links:

[PDF]JOB TITLE: Market Segment Leader – Wiseco
http://www.wiseco.com/PDFs/Careers/MarketSegmentLeader.pdf

[PDF]Market Segment Specialization Program
https://www.irs.gov/pub/irs-mssp/placer.pdf

Examples of Market Segmentation | Chron.com
http://smallbusiness.chron.com/examples-market-segmentation-14403.html

Market share External links:

Market Share Reports in Title Insurance – HDEP …
http://hdep.com/market-share-reports-in-title-insurance

California Insurance Market Share Reports
http://www.insurance.ca.gov › … › Company and Agent/Broker Information

Increase Title Production, Growth & Market Share | Data …
http://www.datatracetitle.com/beyond-title

Market size External links:

Pet Industry Market Size & Ownership Statistics
https://americanpetproducts.org/press_industrytrends.asp

How to Determine Market Size for a Business Plan | Chron.com
http://smallbusiness.chron.com/determine-market-size-business-plan-58715.html

Marketing Research External links:

Peters Marketing Research, Inc.
https://www.petersmktg.com

AOC Marketing Research
https://aocresearch.com

Participate in Paid Studies – AOC Marketing Research
https://aocresearch.com/participate-in-paid-studies

Marketing management External links:

MC Marketing Management – Real-World Marketing for …
https://mcmarketingmanagement.com

Marketing mix External links:

3 Steps to the Right Marketing Mix – Entrepreneur
https://www.entrepreneur.com/article/203556

Marketing Mix Infographic | Vistaprint
https://www.vistaprint.com/hub/target-marketing-mix-infographic

Marketing strategies External links:

DigitalMarketer | Marketing Strategies That Actually Work
https://www.digitalmarketer.com

Google AdWords Express – Online Marketing Strategies …
https://www.google.com/adwords/express

Marketing strategy External links:

Marketing Strategy Director | Habitat for Humanity
https://www.habitat.org/about/careers/marketing-strategy-director

2018 Social Media Strategy | Marketing Strategy
https://socialmediastrategiessummit.com/san-francisco-2018

Mission statement External links:

Title I / Mission Statement
http://www.scasd.org/Page/290

Wondering how to write a mission statement? Start here. These 5 steps will
http://4.1/5(250)

Mission Statement Meridian Title Corporation
http://www.meridiantitle.com/our-company/mission-statement.aspx

Net contribution External links:

Net contribution clause | Practical Law
https://uk.practicallaw.thomsonreuters.com/4-362-5960

ONS: UK makes £7.1bn net contribution to EU
https://www.ft.com/content/ac880ac3-d0aa-3b64-97c0-9b68759ec1c0

What is NET CONTRIBUTION – Black’s Law Dictionary
https://thelawdictionary.org/net-contribution

Net profit External links:

Gross Profit Vs. Net Profit | Chron.com
http://smallbusiness.chron.com/gross-profit-vs-net-profit-4024.html

Municipal Net Profit Tax
http://www.tax.ohio.gov/MunicipalTax.aspx

[PDF]SCHEDULE C-EZ Net Profit From Business 2017
https://www.irs.gov/pub/irs-pdf/f1040sce.pdf

New product development External links:

What is NEW PRODUCT DEVELOPMENT – The Law Dictionary
https://thelawdictionary.org/new-product-development

New Product Development Jobs, Employment | Indeed.com
https://www.indeed.com/q-New-Product-Development-jobs.html

New Product Development Center
https://npdc.okstate.edu

Organizational culture External links:

Barrett Values Centre | Organizational Culture | Assessment
https://www.valuescentre.com

Organizational Culture – PRACTICAL MANAGEMENT
http://practical-management.com/Organization-Development/Organization-Culture.html

What Is Organizational Culture? | CultureIQ
https://cultureiq.com/culture

Pareto principle External links:

[PDF]The Pareto Principle
http://www.csun.edu/~jmotil/Pareto.pdf

What is Pareto principle ? – Definition from WhatIs.com
http://whatis.techtarget.com/definition/Pareto-principle

Pareto Principle Flashcards | Quizlet
https://quizlet.com/87328447/pareto-principle-flash-cards

Perceptual mapping External links:

[PDF]Perceptual Mapping f – POPULUS – POPULUS | …
http://www.populus.com/files/Perceptual Mapping_f_1.pdf

Perceptual mapping
http://Perceptual Mapping is the use of graphs to identify the positioning of products/brands that consumers have, and find their preference. The graphs lay out an X and Y axis with variables and ranges from the most desirable to least desirable. For instance, the far right may be listed as ‘Upper class’ while the left side will be ‘Lower Class’.

Performance indicator External links:

Key Performance Indicator (KPI) Examples and …
https://www.klipfolio.com/resources/kpi-examples

What does performance indicator mean? – Definitions.net
http://www.definitions.net/definition/performance%20indicator

Understanding Key Performance Indicators or KPI
https://www.thebalance.com/key-performance-indicators-2275156

Price elasticity of demand External links:

price elasticity of demand Flashcards | Quizlet
https://quizlet.com/29802213/price-elasticity-of-demand-flash-cards

Pricing objectives External links:

Pricing Objectives | THE SHOP
https://theshopmag.com/features/pricing-objectives

Four Types of Pricing Objectives | Chron.com
http://smallbusiness.chron.com/four-types-pricing-objectives-33873.html

Pricing strategies External links:

Pricing Strategies Flashcards | Quizlet
https://quizlet.com/11447770/pricing-strategies-flash-cards

[PDF]Pricing Strategies – An Overview (8/04) – Tudog
http://www.tudog.com/pdfs/articles/Pricing Strategies.pdf

Pricing strategies (Book, 1975) [WorldCat.org]
http://www.worldcat.org/title/pricing-strategies/oclc/1055692

Product Life Cycle Management External links:

Product Life Cycle Management – Investopedia
https://www.investopedia.com/terms/p/product-life-cycle-management.asp

Product line External links:

MiraTEC® Treated Exterior Composite Trim Product Line
https://www.miratectrim.com

THRIVE Product Line – Le-Vel Thrive | Le-Vel
https://le-vel.com/Products/THRIVE

GE Appliances Service and Support by Product Line
http://www.geappliances.com/ge/service-and-support

Product management External links:

Leading the Product – A Product Management Conference
https://www.leadingtheproduct.com

Master’s Degree in Drug Development & Product Management
https://ddpm.ucsd.edu

Master’s Program – Sports Product Management – …
https://sportsbusiness.uoregon.edu/spm/masters

Product portfolio External links:

Global Product Portfolio | Campbell’s Foodservice
https://www.campbellsfoodservice.com/products

Armstrong World Industries Product Portfolio
https://www.armstrongceilings.com/corporate/products.asp

What is Product portfolio – Product portfolio explained
http://www.marketing91.com/product-portfolio/

Program Evaluation and Review Technique External links:

PROGRAM EVALUATION AND REVIEW TECHNIQUE–APPLICATIONS …
https://eric.ed.gov/?id=ED015533

Program Evaluation and Review Technique (PERT)
http://www.conceptdraw.com/How-To-Guide/pert-diagram

Promotional mix External links:

Promotional Mix test Flashcards | Quizlet
https://quizlet.com/127908893/promotional-mix-test-flash-cards

Promotional Mix | Promotion (Marketing) | Advertising
https://www.scribd.com/document/254091848/Promotional-Mix

Promotional Mix by Katie Fermanich on Prezi
https://prezi.com/8ragv9rukdwk/promotional-mix

Public relations External links:

VocusPR – Cision Public Relations
https://us.vocuspr.com

Public Relations Job Titles and Descriptions – The Balance
https://www.thebalance.com/public-relations-job-titles-2061504

Public Relations – Americas Job Exchange
http://www.americasjobexchange.com/job-descriptions/public-relations-jobs

Punched cards External links:

Pre punched cards | Etsy
https://www.etsy.com/market/pre_punched_cards

[PDF]Programming with Punched Cards
http://www.columbia.edu/cu/computinghistory/fisk.pdf

Punched Cards – CHM Revolution – Computer History …
http://www.computerhistory.org/revolution/punched-cards/2

Quality Function Deployment External links:

QFD Online – Quality Function Deployment
http://www.qfdonline.com/archives/category/quality-function-deployment

what is QFD? (quality function deployment) – …
http://impacture.com/qfdwhatis.htm

Quality Function Deployment QFD :: Overview :: The …
http://thequalityportal.com/q_know01.htm

Return on investment External links:

How To Calculate A Return On Investment – Business Insider
http://www.businessinsider.com/how-to-calculate-a-return-on-investment-2010-1

Return on Investment ROI Explain Defined Calculated …
https://www.business-case-analysis.com/return-on-investment.html

My Return on Investment – Capella University
https://www.capella.edu/tuition-financial-aid/roi

SWOT Analysis External links:

Best SWOT Analysis Templates For PowerPoint – …
https://slidemodel.com/best-swot-analysis-templates-powerpoint

Sample of a SWOT Analysis for a Restaurant | Chron.com
http://smallbusiness.chron.com/sample-swot-analysis-restaurant-73526.html

[PDF]STRATEGIC PLANNING AND SWOT ANALYSIS
http://www.ache.org/pdf/secure/gifts/Harrison_Chapter5.pdf

Sales promotion External links:

Unit 12: Public Relations, Sales Promotion, & Personal …
http://ww2.nscc.edu/gerth_d/MKT2220000/Lecture_Notes/unit12.htm

Levitra Sales Promotion | 1stDrugstore
http://www.onerx.us.com/?levitra+sales+promotion

Sales Promotion | Marketing Teacher
http://www.marketingteacher.com/sales-promotion/

Strategic management External links:

Strategic Management Ch. 5 Flashcards | Quizlet
https://quizlet.com/86577655/strategic-management-ch-5-flash-cards

Strategic Management – AbeBooks
https://www.abebooks.com/book-search/title/strategic-management

Strategic management (Book, 1993) [WorldCat.org]
http://www.worldcat.org/title/strategic-management/oclc/25914917

Sustainable competitive advantage External links:

Sustainable Competitive Advantage – Boundless
http://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-st…

Unique selling proposition External links:

Unique Selling Proposition (USP) Definition for Business
https://www.thebalance.com/unique-selling-proposition-2948356

3 Ways to Discover Your Unique Selling Proposition
https://www.entrepreneur.com/article/242070

Unique Selling Proposition Examples – The Balance
https://www.thebalance.com/unique-selling-proposition-examples-2917411

Viral marketing External links:

Viral Marketing Platform – ViralSweep
https://www.viralsweep.com

Untorch | Viral Marketing Tool for Email Sign Ups
https://untorch.com

Vision statement External links:

Mission Statement vs Vision Statement – Difference and Com…
http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement